優偌肽

鵬捷是一個專注於再生醫療產業的品牌，他們的技術用於解決退化問題和醫美產品的應⽤，通過抽取⾃⾝的⾎液，使用濃縮⾎⼩板技術，萃取其中豐富的成⻑因⼦，並開發出專屬客製化的醫療產品。品牌的創辦人希望打造出一款充滿儀式感的醫療產品，透過視覺圖像、包裝形式、材質選擇、加工方式以及攝影企劃的細節講究，讓消費者在完整品牌體驗中，同時感受到信賴、友善、奢華和儀式感。

透過使用漸層網點描繪不規則造型的血小板，傳遞出活化和修復的視覺意象。紙張方面，選用充滿溫潤手感晨曦黃色 NT 元素紙作為為基底，搭配樸實質地的網版印刷方式，有別於一般醫療產品常見強調功能性與科技感的調性，以自然、溫馨感又不失專業、信賴的感受，為消費者開啟一道典雅修復之旅的大門。

BoneJet Biomedical Co., Ltd is dedicated to regenerative medicine. Their technologies are used in solving degeneration problems and developing aesthetic medicine. UrPeptide produces customized medical products by extracting rich growth factors from the platelet-rich plasma created from the patient’s own blood samples. The brand’s founder seeks to build a medical product with a sense of ritual. From visual images, packaging, choice of materials, and ways of processing to photo shooting planning, the brand creates a comprehensive customer experience with a sense of trust, friendliness, luxury, and ceremony. 
  
Using the halftone technique to illustrate the irregular platelets, we’ve crafted a visual impression of rejuvenation and repair. For paper selection, we chose NT Rasha paper with a delicate, gentle texture and a soft yellow hue reminiscent of the dawn. Screen printing is applied in the production to bring out the simplicity in the design, setting it apart from typical medical product designs that emphasize functionality and technology. This natural and warm design retains a professional and trustworthy feel, paving an elegant journey of repair for the customers.

Scope
產品定位 / 包裝設計 / 色彩設計 / 包裝結構設計

Credit
Client: BoneJet Biomedical Co., Ltd. / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou / Print: Ice Print / Photography: Leejuanshow