尚水潤面膜是一款經典保濕面膜，添加多重維他命長效保濕成分，使肌膚一整天維持水潤感，多元植物萃取能有效撫平肌膚，達到肌膚完美平衡。我們將保濕特色融入標準字設計中，在筆畫內帶入水滴的樣貌，並讓整體的字高較窄長，希望傳遞品牌高貴、優雅但又不會有距離感的感受。包裝視覺以熱帶叢林為主軸，塑造探索秘境的神秘感，像是漫步在雨林中霧氣灑落在肌膚上的感受，就如敷此款商品時溫和、清爽且無負擔。
Shang Shuei Mask is a classical moisture mask added with multiple-vitamin durable moisture ingredient to keep whole day moisture. Diversified plant-extract can make skin smooth and balance. We incorporate the characteristics of moisture into logotype design, Bringing the shape of drip into stroke and make the characters high and thin. Hope to deliver the image of elegant, graceful but not estranged. Package vision is characterized by rainforest , to create the mystery of exploring a secret spot, like the feeling of fog sprinkling on skin when wandering in the rainforest, same as this product, refreshing and burdenless.
Scope
包裝設計 / 標準字設計 / 產品定位
Credit
Client: 鹿超生活事業有限公司 / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Photography: leejuanshow
