Gu Fang tea farm has been dedicated to tea manufacturing for over a century. Insisting on using organic wild farming methods, the brand upholds the spirit of coexisting with nature and gives its best efforts into protecting the environment and the ecosystem. This tea collection targets consumers who appreciate the classic Oriental culture by featuring traditional Chinese realistic paintings of court ladies from Qin, Tang, Ming, Qing dynasties, and early Republic of China. From the hairstyle, make-up, clothing, jewelry, and accessories to characteristics, the designs echo every tea’s unique tastes and flavors. The backdrop is decorated with four famous traditional flowers in China – camellia, daffodils, peony, and chrysanthemum- in wash drawing techniques to show the beautiful moment when the tea leaves expand in the water, inviting the consumers to travel through time and experience the atmosphere of different periods when appreciating a cup of tea.
包裝設計 / 色彩設計 / 插畫設計 / 產品定位
Client: Gu Fang Organic Tea Farm / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Illustrator: Chi Ying Wu / Photography: leejuanshow