谷芳茶園致力於製茶產業已有百年歷史，堅持以有機野放農法栽種，有著與自然共生共存的核心精神，為環境生態保育盡最大心力。此系列茶飲瞄準喜好古典東方文化的消費族群，以傳統工筆畫繪製五大朝代仕女圖，分別為秦朝、唐朝、明朝、清朝、民國，從髮型、妝容、服裝、飾品、配件到散發出的個性，皆展現不同特色口感與韻味，背景融入中國傳統四大名花——山茶、水仙、牡丹、菊花，並透過淡彩技法繪製，呈現出茶葉於茶湯中暈染開的美妙姿態，當品茶時彷彿穿越時空漫遊在不同朝代體驗時代氛圍。
Gu Fang tea farm has been dedicated to tea manufacturing for over a century. Insisting on using organic wild farming methods, the brand upholds the spirit of coexisting with nature and gives its best efforts into protecting the environment and the ecosystem. This tea collection targets consumers who appreciate the classic Oriental culture by featuring traditional Chinese realistic paintings of court ladies from Qin, Tang, Ming, Qing dynasties, and early Republic of China. From the hairstyle, make-up, clothing, jewelry, and accessories to characteristics, the designs echo every tea’s unique tastes and flavors. The backdrop is decorated with four famous traditional flowers in China – camellia, daffodils, peony, and chrysanthemum- in wash drawing techniques to show the beautiful moment when the tea leaves expand in the water, inviting the consumers to travel through time and experience the atmosphere of different periods when appreciating a cup of tea.
Scope
包裝設計 / 色彩設計 / 插畫設計 / 產品定位
Credit
Client: Gu Fang Organic Tea Farm / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Illustrator: Chi Ying Wu / Photography: leejuanshow
