尚好堅果秉持著精心嚴選的精神，透過手工篩選堅果及低溫烘焙的製程方式，忠實呈現堅果原味營養，提供消費者最天然健康的美味。包裝視覺以放大檢視、細心呵護為關鍵字，轉換為大型堅果的設計元素，並透過每位小夥伴從手工挑選、低溫烘培到新鮮運送的過程，傳遞品牌對於產品製程的每個細節講究。延伸的禮盒、提袋、堅果醬包裝中，則以堅果轉化為各種帶給大家歡樂的物件或場域，像是遊樂園的摩天輪、露營區的露營車、海邊的衝浪板等，打造一個專業、經典又伴隨歡樂的堅果品牌。
Shang Hao carries its core spirit of exquisite selection by hand-selecting every nut and baking them at low temperatures. In this way, the brand preserves the authentic flavor and nutrition of the nuts, offering consumers a healthy and natural taste. The packaging design translates the keywords “zoom in” and “attentive care” into enlarged nuts handled by small workers. The design features processes, including hand selection, low-temperature baking, and fresh delivery, to show the brand’s dedication to every detail. The packing designs for the additional gift box, handbag, and nut jam transform nuts into objects and places that could bring happiness to people. These consist of a Ferris Wheel in the amusement park, a camper van in the camping field, and a surfboard at the beach. All elements are combined to build a professional, classic, and fun image for the brand.
Scope
品牌識別系統設計 / 品牌延伸製作物設計 / 標誌設計 / 包裝設計 / 店面形象設計 / 標準字設計 / 插畫設計/ 產品定位 / 品牌美術指導
Credit
Client: 鹿超生活事業有限公司 / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Illustrator: Bi Zong Hu / Photography: leejuanshow
