誠噸資本為一間家族投資辦公室，以穩固家族財富為宗旨，透過大數據運算和投資機器人，提供精準、前瞻性的投資理財服務。同時，致力於凝聚家族向心力、共享知識與財富，確保資產穩健增長並傳承後代。
設計上我們選擇優雅與古典的襯線英文字型，並精心設計了相應的中文字體，使東西方美學在視覺上達到和諧統一。插畫元素則融入了象徵家族歷史的自然符號，如茶葉、油桐花、柿子、金桔、仙草花等，象徵品牌的穩健成長。色彩方面，紺青色象徵專業與穩重，蜜柑色點綴出溫暖與活力，完美詮釋了品牌的沉穩且蓬勃的個性。
TONS Capital is a family investment office dedicated to preserving and growing family wealth. By leveraging big data analytics and investment robots, the firm provides precise and forward-looking financial planning and investment services. At the same time, it focuses on fostering family cohesion, sharing knowledge and resources, and ensuring sustainable asset growth for future generations.
In terms of design, we selected an elegant and classical serif English typeface, accompanied by a meticulously crafted Chinese typeface to achieve a harmonious blend of Eastern and Western aesthetics. The illustrative elements incorporate natural symbols representing the family’s heritage, such as tea leaves, tung blossoms, persimmons, kumquats, and mesona flowers, signifying the brand’s steady growth. The color palette features a deep navy blue symbolizing professionalism and stability, accented with a warm tangerine hue to convey warmth and vitality, perfectly encapsulating the brand’s grounded yet thriving character.
Scope
企業識別系統設計 / 企業延伸製作物設計 / 標誌設計 / 標準字設計/ 輔助圖形設計
Credit
Client: Tons / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bi Zong Hu, Bo Hao Ciou / Illustrator: Bi Zong Hu
