尚好堅果店面形象設計

有些故事，不需要文字就能讀懂。

尚好堅果店面的窗貼插畫，用四季搭起一座可以走入的世界：春天是色彩繽紛的遊樂園，摩天輪緩緩轉動，藍莓撐起了旋轉木馬的圓頂；夏天來到海邊，有人駕著杏仁果衝浪，有人乘著腰果划行，陽光與浪花拍打著整片玻璃；秋天轉進山間，核桃與果乾悄悄長成了小木屋，帳篷升起，人們在草地上歇息；冬天則覆上白雪，纜車越過山頭，松果立在雪地裡像一棵棵聖誕樹。

整組插畫延續品牌一貫的油畫筆觸，以厚實飽滿的色彩與細膩的場景刻畫，呈現尚好堅果對於「嚴選」的堅持——不只是食材的精品品質，更是一種對生活美好時刻的用心。每一顆堅果被賦予角色，走進四季的故事裡，成為歡樂、自然與陪伴的象徵。

店面外牆整片的插畫世界，讓路過的人不自覺放慢腳步，像在閱讀一本沒有文字的繪本。那些微小的人物、以各種姿態現身的果實、流動的季節風景，悄悄傳遞著一件事：好東西值得被好好感受，就像四季，值得被細細走過。

Some stories don’t need words to be understood.

The window illustrations at SHANG HAO span all four seasons, building a world you can almost step into: spring bursts into a vibrant amusement park, where a Ferris wheel turns slowly and a blueberry holds up the crown of a carousel; summer spills onto the shore, where someone rides an almond like a surfboard and another paddles along in a cashew, sunlight and waves washing across the full length of the glass; autumn draws back into the hills, where walnuts and dried fruits quietly take shape as little cabins, tents go up, and people settle into the grass for a rest; winter arrives under a blanket of snow, cable cars drifting over the peaks, pine cones standing in the field like a row of Christmas trees.

Rendered in oil-painting strokes that carry through the brand’s visual language, the illustrations translate SHANG HAO’s commitment to quality into something felt rather than stated — not just premium ingredients, but a genuine care for the good moments in everyday life. Every nut and fruit becomes a character with a role to play, woven into the turning of the seasons as a symbol of joy, nature, and quiet companionship.

Spread across the full facade of the store, the illustrated world invites passersby to slow down without quite knowing why — as if pausing to read a wordless picture book. The small figures, the fruits appearing in every form imaginable, the drifting seasonal landscapes: all of it says the same quiet thing. Good things are worth savoring. And so are the seasons.

Scope
店面形象設計 / 插畫設計

Credit
Client: 鹿超生活事業有限公司 / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Illustrator: Bi Zong Hu / Photography: Leejuanshow