主視覺設計以火車與小豬結合，搭配車廂外部的彩繪，乘載著各式年節圖像（例：春聯、燈籠、鞭炮…等）。於賀卡也將列車意象轉換呈現方式，組構出2019，整體視覺以新舊元素融合，營造出臺灣鐵路管理局獨有的年節氣氛。
The key vision for this project was the combination of trains and pigs. The “locomotive pig” pulls the carriages with traditional Chinese new year elements, such as spring couplets, lanterns and firecrackers. Meanwhile, the different assemblies of carriages form the typeface “2019”, show the unique Chinese new year’s atmosphere of TRA.
Scope
印刷品設計 / 動態圖像設計
Credit
Client: Taiwan Railway Administration / Design Agency: Etch Design / Designer: Bo Hao Ciou / Motion: Bi Zong Hu / Photography: 皿山攝影
