泡菜小姐

KIMCHI ONNI

泡菜小姐秉持著嚴選天然食材,並透過全手工製成的匠心精神為品牌打造獨特定位,營造日常高質感的餐桌體驗。

在標誌優化部分,我們將原先的精緻插畫延伸出單色版與小尺寸版,以適應不同載體或是加工方式的需求。視覺延伸方面,我們以質樸的蠟筆筆觸描繪出產品的原始樣貌,展現出品牌注重天然與純粹的核心價值,同時也有堅持初衷與童心感的意象。

Kimchi Onni create daily high quality dining table experience and unique brand positioning via selected natural ingredients and hand made spirit.

To optimize the logo, we transfer the original delicate illustration into single-color and small-size, to adapt to different media or further processing needs. In visual extension part, we use crayon to draw the original shape of the product, showing the core of the brand, natural and pure, also with the imagery of keeping the faith and innocence.

Scope
品牌識別系統規劃/ 名片設計 / 包裝設計 / 印刷品設計 / 品牌延伸製作物設計 / 插畫設計 / 攝影企劃 / 產品攝影 / 網站設計

Credit
Client: Kimchi Onni / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bi Zong Hu, Bo Hao Ciou / Illustrator: Bi Zong Hu / Photography: Leejuanshow

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