鬍鬚茶園

有些味道，是土地與記憶的交織。

包種茶的香，輕柔而綿長，像清晨山間的第一縷霧氣，落在葉尖，也落進喝茶人的心裡。鬍鬚茶園坐落於坪林北宜公路上，秉持匠心精神，以嚴格的品質把關，守護這杯茶最經典的模樣，也在傳承中，慢慢開展出更多元的風味樣貌。

為了讓這份用心在包裝上說話，設計以茶園生態為靈感，將穿山甲、五色鳥、小綠葉蟬等山中常客化為各款茶品的形象代言。色鉛筆手繪的筆觸，細膩而溫柔，讓每一隻動物都像是剛從樹叢間探出頭來，安靜地棲息在包裝之上。

花卉的選擇參照包種茶風味輪中以花香為主體的描述——茉莉、蘭花、梔子——呼應著茶湯裡若隱若現的百花香氣，讓視覺與味覺在翻開包裝的瞬間，悄悄交疊在一起。

這不只是一個包裝，而是一座濃縮的茶園風景。每一筆插畫、每一款茶，都是鬍鬚茶園對土地與工藝最真誠的致意。

Some flavors are woven from land and memory.

Paochong tea carries a scent that is gentle and lingering — like the first thread of mist drifting through the mountains at dawn, settling on the tips of leaves and quietly into the hearts of those who drink it. Nestled along the Pinglin section of the North-Yi Highway, HUXU TEA is guided by a spirit of craftsmanship, upholding rigorous standards of quality to preserve the most timeless expression of this classic tea, while gradually expanding its offerings to bring greater variety to every cup.

To let that dedication speak through form, the packaging draws inspiration from the living ecosystem of the tea garden. The pangolin, Taiwan barbet, and leafhopper — creatures familiar to these hills — each become the face of a different tea variety. Rendered in colored pencil with quiet precision, every illustration feels as though the animal has just emerged from the undergrowth, pausing to rest on the surface of the box.

The choice of florals follows the same attentiveness. Drawing from the floral-forward descriptors of the Paochong flavor wheel — jasmine, orchid, gardenia — each bloom echoes the layered floral notes hidden within the tea, allowing sight and taste to gently overlap the moment the packaging is opened.

This is more than a package. It is a condensed landscape of the tea garden itself — where every brushstroke and every tea variety stands as HUXU TEA’s most sincere tribute to the land and the craft that shaped it.

Scope
產品定位／插畫設計／包裝設計／印刷品設計

Credit
Client: HUXU TEA / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Illustrator: Bi Zong Hu