此系列茶飲定位為年節送禮產品,設計上依各高山茶區產地、口感、香氣描繪出不同獨具特色的幾何圖形,呈現高貴、療癒、優雅的視覺語彙,色彩規劃上採用低彩、低明度色調揉合金色,營造出高山嚴峻、喜氣又不落俗套的感受。
Tea of this series is targeting for gift of festival. Design was based on origin of each high-altitude mountain, taste, aroma of the tea, to describe different and distinct geometry graphics and present elegant, therapy vision, using low-chroma and low-tone gold to create a awesome, happy and unconventional feeling.
Scope
產品定位 / 包裝設計 / 色彩設計
Credit
Client: Gu Fang Organic Tea Farm / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou, Bi Zong Hu / Photography: leejuanshow