揪團一起吃是座落於新竹竹北的複合式商店，服務內容包含團購生鮮蔬果、肉品及進口選物，以「為您選擇最好的選擇（Best Selection For The Best Experience ）」為品牌願景，強調為顧客挑選最適合商品， 並為商品找到最適合的位置，且提供舒適、自在、品味的空間讓顧客取貨以及挑選商品，成為調劑忙碌生活中的充電場域。
從一字為出發轉化為不同容器，像是空間、包裝到層架，容納標準字(Logotype)的不同排列方式，標準字則運用錐型設計，帶出摩登復古、經典優美的視覺風格；延伸圖形上以簡約中帶有紋理的油畫技法繪製各式生鮮蔬果，營造出親切、質感的品牌氛圍。
FOODIE MARKET is a integrated store located in Zhubei, Hsinzhu , providing group-buying fruits , meats and imported products. The brand vision is ” Best Selection For The Best Experience”, emphasizing on selecting the most appropriate products to customers and find the most appropriate place, providing comfortable , free and stylish space for customer to select products , become a recharging field in people’s busy life.
Transforming from “一” to different container, like space, package and shelf, containing the different order of Logotype. As for Logotype , we use conical design to bring out the image of modern-vintage, classic and elegant. Extended graphics we use simple and paint skills to illustrate all kinds of fresh fruits, creating a friendly , premium brand image.
Scope
品牌識別系統設計 / 標誌設計 / 標準字設計 / 品牌延伸製作物設計 / 品牌標語 / 品牌英文命名 / 空間設計
Credit
Client: FOODIE MARKET / Design Agency: Etch Design / Art Director: Bo Hao Ciou / Project Manager: Bi Zong Hu / Designer: Bo Hao Ciou / Illustrator: Bi Zong Hu / Interior: ph design / Naming(EN): Christine Lee
