口香糖一直以來都是以方便性極高但用之及棄的產品,此次包裝及海報設計希望顛覆大眾對於它的想像。視覺上以口香糖「正在口中咀嚼」的形象與品牌名「青箭 Doublemint」做結合,口香糖在咀嚼的過程是有趣且變化多端的,雖然停留在口腔的時間很短暫,但卻可創造出各種多變有趣的符號或圖像,並在海報設計上以突破正規方形的手法去設計,讓消費者更容易被吸引,且明確的品牌名稱加深記憶。

Chewing gum is always a very convenient and disposable products, in this time, the package and poster design will subvert the imagination of people. Visualization combined the image of "chewing in the mouth" and the brand name "Doublemint". There's fun and variety during chewing gum, It can create various marks and image even stays short time in mouth. Also use breakthrough way to design square in the posters, which is  more attractive and impressive to customers.
POSTER A
POSTER B
(此作品入選金點概念獎視覺傳達設計類初審)
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